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# State of Decentralized Naming
- URL: https://larrysalibra.com/2021-11-state-of-decentralized-naming/
- Published: 2021-11-18T10:28:00.000Z
- Updated: 2024-09-19T20:44:05.000Z
- Description: The state of decentralized naming in November 2021 in an 18 minute video.
- Author: Larry Salibra
- Tags: stacks, Talks, #Import 2024-08-23 13:31

[Watch on Youtube](https://youtu.be/c17IMsLjDf8?ref=larrysalibra.com) 

An overview of the state of decentralized naming as I see it in November 2021\. I talk about the origin of decentralized naming in the Bitcoin whitepaper, Namecoin, the origins of the Stacks BNS project and other top projects in the space, the strategies they've taken, what's worked and what hasn't.

## Timeline

00:00 - Intro  
00:14 - What is decentralized naming?  
01:35 - Namecoin  
02:08 - Onename: A white pages for bitcoin  
03:34 - Stacks 1.0 - Moving to bitcoin  
05:15 - Stacks 2.0 - Scaling with a new layer  
06:56 - Handshake  
09:48 - ENS  
11:18 - Use cases  
13:28 - Names & Censorship  
13:56 - Driving adoption  
16:49 - Incentives matter  
18:14 - Your thoughts