An overview of the state of decentralized naming as I see it in November 2021. I talk about the origin of decentralized naming in the Bitcoin whitepaper, Namecoin,  the origins of the Stacks BNS project and other top projects in the space, the strategies they've taken, what's worked and what hasn't.

Timeline

00:00 - Intro
00:14 - What is decentralized naming?
01:35 - Namecoin
02:08 - Onename: A white pages for bitcoin
03:34 - Stacks 1.0 - Moving to bitcoin
05:15 - Stacks 2.0 - Scaling with a new layer
06:56 - Handshake
09:48 - ENS
11:18 - Use cases
13:28 - Names & Censorship
13:56 - Driving adoption
16:49 - Incentives matter
18:14 - Your thoughts